Political Website Design

My Contributions

• —Designed site concepts and wireframes in Figma and Adobe XD
• —Structured navigation and page hierarchy around key voter information
• —Configured and implemented the site in Squarespace
• —Adapted layouts for desktop and mobile responsiveness
• —Set up Google Analytics to track early traffic and engagement

Challenge

Political campaign websites need to do more than look credible. They need to help visitors quickly understand who the candidate is, what they stand for, and how to take action. In this case, the goal was to create a site for a New York state committee candidate that made key campaign information easy to find while still feeling professional and trustworthy.

The challenge was to organize the content in a way that supported voter clarity. Visitors needed fast access to the candidate’s platform, campaign information, and contact details without having to work through a confusing or cluttered experience.

Constraints

This project needed to balance clarity, speed, and responsiveness within the constraints of a campaign website build.

A few constraints shaped the work directly:

• campaign information had to be easy to scan and accessible to a wide audience
• the site needed to work well across desktop and mobile devices
• content structure had to fit within a CMS-driven implementation
• the project needed a practical setup for early traffic measurement rather than a heavy analytics stack

Approach

I started by gathering content and reviewing the broader market for political websites to understand common expectations around navigation, credibility, and messaging. From there, I used Figma to create a simple wireframe that could act as the foundation for the site.

The design approach prioritized clarity over novelty. I focused on a top-level navigation that made the most important areas easy to reach, including the home page, contact information, and campaign information. This helped reduce friction for visitors looking for essential details.

Once the structure was defined, I implemented the site in Squarespace and adapted the layouts for both desktop and mobile screen sizes. A major part of the work was making sure the content remained readable and well-organized across breakpoints so the site would feel dependable no matter how it was accessed.

To support early performance tracking, I also configured Google Analytics so the campaign could monitor basic traffic and engagement patterns after launch.

Outcome

The final result was an 8-page campaign website that clearly communicated the candidate’s platform and gave visitors a straightforward way to engage with the campaign.

Over a 3-month period, the site attracted more than 1,000 users, with roughly 80% of traffic coming from organic search. That early traffic suggested the site was not only functioning as a campaign touchpoint, but also succeeding as a discoverable and usable source of information.

What I’d improve next

If I were revisiting this project today, I would strengthen the call-to-action strategy so the site could better convert interest into campaign participation. That could include clearer donation, volunteer, or contact pathways depending on campaign goals.

I would also refine the content hierarchy even further for mobile-first scanning, especially for visitors landing directly on key issue or platform pages.

Finally, I would improve the measurement strategy beyond basic traffic reporting so the campaign could better understand which pages and actions were driving the most meaningful engagement.